Schema Markup & Structured Data
Schema Markup is a structured code that helps the search engines crawlers to understand the content structure of your site.
Well structured data and schema markup will help you rank better on your preferred keywords. This shows reviews, articles, FAQs, local business, sitelinks, and so on. Product details can also be seen.
This increase the traffic and CTR because people know where to go and what they would find on your site.